Digital Marketing Lead

Full time in Marketing
  • Dorset View on Map
  • Post Date: November 18, 2021
  • Salary: £25,000.00 - £35,000.00 / Monthly
  • Applications 0
  • View(s) 56
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Job Detail

  • Offered Salary 1000

Job Description

Digital Marketing Lead

Hours: Monday to Friday 40 hours per week (with flexitime model)

Salary: £25000 to £35000 p.a. depending on skills and experience

Location: Central Bournemouth

Our client is a highly reputable Digital Agency in Bournemouth, are looking for an experience Digital Marketing Lead to join their successful team. This role sits within the Experience team and is a combination of digital marketing, engagement marketing, marketing automation, analytics and results analysis, campaign and content co-ordination.

The role would work closely with the experience team specialists for creative, UX and advanced analytics implementations. This role will also form part of project and engagement teams with separate roles for solutions architecture, technical, account, project management and testing.

Main Responsibilities:

  • Understand website audiences and competitor strategies, using keyword research and various other tools
  • Search Engine Optimisation campaigns and project phase contributions for clients – planning, consultancy and implementation – including on site and off site activities
  • Paid search and paid promotional campaigns for clients – planning and implementation including Google/Youtube, Facebook/Instagram, LinkedIn
  • Social networking / Online PR based campaigns for clients – planning and implementation
  • Plan and implement email campaigns and email based marketing automation
  • Utilise Experience Platform personalisation and engagement marketing features – Sitecore, Optimizely (formerly Episerver), Progress Sitefinity and Umbraco
  • Progress company learning and use of Dotdigital (formally Dotmailer) capabilities
  • Utilise Hubspot for marketing and any agreed client engagements
  • Analyse client digital marketing results providing recommendations for improvements
  • Ongoing results and campaign reporting for clients
  • Advanced user of Google Analytics and informing advanced Tag Manager / Analytics configuration
  • Use of other company selected analytics and reporting tools e.g. SEMRush, social media specific tools, Experience Platform based analytics
  • Conduct agreed analysis of digital results for continuous improvement and marketing
  • Lead Experience Team campaign and client communication for agreed clients and campaigns
  • Co-ordinate and QA team inputs to campaigns – inside and outside of Experience team
  • Content evaluation and planning with clients including content editing and generation where required
  • Deliver pre-agreed and planned client training in the use of digital marketing & content tools
  • Review content implementation by client and wider team to ensure quality and intended user experience
  • Test fit between planned UX, Creative and Digital Marketing implementation and work in progress solutions across devices. This may involve the use of tools like www.crossbrowsertesting.com to save time and effort and focus allocated time on logging any issues for team resolution

In return for your hard work and commitment, our client offers fantastic benefits including:

  • Competitive rates of pay with opportunities for progression
  • Holiday allowance of 20 days plus bank holidays, plus an extra holiday day per year of service up to an extra 5 days holiday
  • Simply Health Cash Plan
  • Pension
  • Social evenings and team days

 

So if you are looking to take the next step within your digital marketing career, then APPLY TODAY!

 

 

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